Begin by walking about the neighborhood / community where your client lives and where your agency is located; what do you observe?
In addition to actually walking through the neighborhood/community, these are a few online tools that can enhance your experience and understand the area, and the neighborhoods that you are familiar with in your own life.
When you click the SimplyAnalytics link, you can use the "Sign in as a Guest" link below the login box to access the database:
Check out the SimplyAnalytics tutorial for a quick rundown of some of the tools and things you can do, such as creating maps, comparing data between location (e.g. comparing one MA zip code to the whole state), or create a table of variables for one or more locations:
A lot (but not all) of the data available in SimplyAnalytics is pulled from the U.S. Census. To double check where the info is coming from, you can take a look at the variable metadata: