Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MLA Citation Guide (9th Edition): Advertisements

This research guide is based on the MLA Handbook (9th edition)

Advertisements

Commercials

Works Cited List Citation

"Title of Commercial." Website Name, uploaded by Name of Uploader if different from website name, Day Month Year posted, URL. Accessed Day Month Year viewed (optional, add if there is no upload/publication date).

 

Examples:

"Honda 'Paper'." YouTube, uploaded by Honda, 20 Sept. 2015, youtu.be/fLCEd8xk1BE.

"Reverse Selfie - Dove." Ogilvy, www.ogilvy.com/work/reverse-selfie. Accessed 15 July 2021.

In-Text Citation

("Title of Commercial")

 

Examples

("Honda 'Paper'")

("Reverse Selfie - Dove")

 

Print Advertisements

Works Cited List Citation

Advertisement from Name of Company That Owns the Product. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.


Example:

Advertisement from Louis Vuitton. Vogue, Dec. 2015, p. 5. 

In-Text Citation

(Advertisement from Company Name)

Note: You may also shorten the in-text citation by listing the first noun.

 

Example:  

(Advertisement)