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Market Trends

"The State of Search Engine Marketing 2010"
For some trends in the specific area of search engine marketing, see the results from the Search Engine Marketing Professional Organization's (SEMPO) annual survey.
"Marketing Research Grads Highly Coveted in Job Market"
An article published on Michigan's The State News website discusses the job prospects of 2011 graduates with marketing research graduate degrees from MSU.

Welcome!

Welcome to the Simmons College Library guide to Careers in Market Research. Use the tabs at the top of the page to find information on potential career paths, graduate schools, internships, job hunting resources and more.

If you don't find what you are looking for or need help navigating this guide, don't hesitate to contact the author of this guide or Ask a Librarian.

Marketing: National Average Annual Salary

Networking

American Advertising Federation (AAF)
This is the oldest national advertisement association. The AAF has a national network of 200 ad clubs located in ad communities nation-wide.
American Association of Advertising Agencies (4As)
The web site of this national association provides links to trade resources, policy briefings, and information about upcoming events.
American Marketing Association (AMA)
One of the largest professional marketing associations, AMA's web site features a wealth of industry information, such as a dictionary of marketing terms and hot topics in the field. AMA's Boston branch lists careers in the Boston area.
The Association for Women in Communications
With more that 3,000 active members representing professions such as journalism, public relations, marketing and more, this associations aims at advancing professional opportunities for women in all communications related fields. Members meet for seminars and workshops as well at the annual national convention.
Data & Marketing Association (DMA)
Business marketing trade association with online job bank, industry news, research, publications, career advice, and professional development resources.
Ad 2 National: Young Professionals in Advertising
A division of the American Advertising Federation, Ad 2 provides young advertising, marketing, and communication professionals the networking and educational opportunities to become tomorrow's industry leaders.
The Publicity Club of New England
Touted as the oldest in New England, this is a professional organization for public relations, communications, special events, and marketing professionals. They offer montly programs, informal events for networking and socializing, an e-newsletter/blog with career information and news, Bellringer awards, and job connections. Student membership rates are available.
Public Relations Society of America (PRSA)
The world's largest professional organization for public relations practitioners. There is also a Boston Chapter with a Young Professionals Member Group and a Student Society.

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